Blue is the most common favorite color, making it the most popular of all the colors. Yet as a cool color, blue can sometimes seem icy, distant, or even cold. It is very powerful and I love wearing it and having this beautiful color in my home. The psychology of blue. Time and again in research, blue is the world's favorite color. Color-Emotion Connections Often Cross Borders and Cultures, Study Finds. Blue calls to mind feelings of calmness or serenity. For example, deep red hues are associated with passion and energy, whereas cool blue shades are considered calming and serene. One goal is relaxing yet productive work environments. Many bedrooms are blue because it's calm, restful color. No color like great blue!" Blue is a primary color on the additive (Light) RGB and subtractive (Paint) RYB color models. Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. It was nearly one hundred years later in 1840 when the name Navy Blue was assigned to the shade. According to color psychology : Blue is described as a favorite color by many people and is the color most preferred by men. In RGB, red is comprised of 100% red, 0% green, and 0% blue. The blue personality type is very similar to the melancholic personality type. People have long believed that certain colors can evoke different moods and feelings, and some research has supported the idea that colors can have psychological effects.. One important thing to remember is that the feelings evoked by certain colors are not necessarily universal. When I see it, I almost feel like I am in heaven. Hormones are released to your thyroid, thus triggering emotions that affect your behavior. The basic “popular” colors such as red and blue stay high on most people’s lists but preferences to other colors such as yellow, green and others tend to change a lot. Blue is perceived as being a color of peace, safety and security. I would venture that many people have different favorite colors at one time or another in their development and perhaps that , along with other valuations (which colors they like from most to least, what things they associate with certain colors, etc. It is for this reason perhaps that people often describe the color blue as calm and serene. Blue Color Psychology: Why It’s Popular In Website Design Every shade of blue evokes a different emotion. Blue and yellow are somewhat opposite in the emotions they evoke. ), could shed more light on individual personalities. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. According to color psychology, people with blue personality want to … This color is one of trust, responsibility, honesty and loyalty. While you may not exhibit all the character traits of a personality color blue as listed here, if this is your favorite color you will find yourself somewhere in the description. Blue has different color shades into it that create a different set of emotions with it. Past experiences can play a role in shaping how people feel about and respond to different colors. "Blue is the color of sky, ocean, sleep, and twilight. This article does a deep dive into the color meanings for colors red, green, blue, yellow, pink, black, brown, grey, purple, and orange. Learn which top brands have used the psychology of colors in their branding. There is a strong connection between color and personality traits, so yeah often favorite colors do change, and for some people their personalities maybe more of a combination of two or more colors, or perhaps a different shade. Some of effects of color psychology are even baked into the way we talk about colors. Every shade of blue evokes a different emotion. This color, above all things, inspires tranquility, promoting relaxation both mentally and physically. The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. Color psychology plays an important part in our daily lives and this is especially true when it comes to office color schemes. These people need order and system in their lives. Serene and calming, it is the color of clarity and communication. Honest, sincere, trusting and trustworthy, you have a strong desire to be trusted by others. Ever wonder what your personality type means? Positive: Royal, luxe, … Feeling the Blues “Color psychology is the study of how color affects our emotions and behaviors. Learn more about some of the feelings and moods created by the color blue. It is linked to the throat, neck, hands, and arms. There is also a brighter version of navy blue, created by Crayola. They prefer predictability and familia… Stress-relieving blue. ... Blue – Trust. Light Blue – Linked to healing, creativity, freedom, tranquility and calmness. The Throat Chakra is connected with speech and hearing, and encourages spiritual communication.Opening the Throat chakra improves clairaudience. I’ve been feeling this way for about a month now. With such a pervasive topic, a ton of research must exist, right? So, digging deeper into the psychology of color can significantly improve elus… Blue is also a masculine color in western countries and represents the birth of a boy. — Pradnya, "I love the sight of blue...especially shades of turquoise like teal and aquamarine. Wright claimed that, the complementary colors are red/green, blue/orange, and yellow/violet. The color psychology guide. I may be reading to much into color psychology;I am not a psychologist myself (though I have some rudimentary knowledge of different areas of it, a general interest in it), so I may be reading to much into it, but I thought my own experience with having different favorite colors at different times and how that relates to my personality to be interesting and I thought I would share. Other than blueberries, blue corn, and some blue-purple potatoes, blue is a color seldom found in natural food. Think about it – as delicious as blue cheese may be, you know those veins of color come from mold. Color psychology is the theory that colors can affect how you feel, think and act. Blue can be rigid and finds change difficult, change is possible but it can be a slow process. How Does the Color Red Impact Your Mood and Behavior? Your primary logo color is blue, the king of colors. Dark blue suggests, seriousness, conventional and professionalism. Blue is independent, it is more of a leader rather than a follower, likes organization and is professionally minded. This guide will serve as a good read for both designers and marketers. What Newton himself began was then continued by Goethe and later developed by Eva Heller.Today, universities around the world analyze the relationship between color and marketing. I should have a page dedicated to it in the near future. The blue color is also associated with happiness. It’s now often used in corporate logos, making its connection to business and especially to the tech industry somewhat inherent in … According to the psychology of color, orange, yellow, red, and blue would typically be the best bets. Blue is a primary color that seems to be universally loved. It is the color of clear communication. Oct 6, 2012 - Seeing the color blue actually causes the body to produce chemicals that are calming; but that isn't true of all shades of blue. The color psychology of blue. Normally the clear blue sky gives that feeling of happiness and friendliness towards the user. It calms hysterical people, helps with insomnia and is also said to solve the problem of people suffering from impotence. The color psychology of green. While numerous specialties have normal colors utilized, for example, blue for medicinal services, you don’t generally need to take after the principles. If you associate the color blue with a vivacious and lively friend, then you might see it as a high energy color that evokes a sense of excitement. Depending on your upbringing, cultural background, and personal preference, certain colors can make you feel a certain way.” - Will Erstad. They care more about their own personal taste rather than the opinions of others, however this does depend on the shade of blue. Color psychology is the study of hues as a determinant of human behavior.Color influences perceptions that are not obvious, such as the taste of food. I tend to be naturally drawn to this color; I believe because it is the color of my aura. The Color Blue The color blue is the color of trust and responsibility. I am already a very calm, serene, emotionally balanced person but when I'm around the color blue, I am less nervous and more comfortable and communicative in the presence of others." For example, red or orange pills are generally used as stimulants. Blue logo design by Jefri Stiven Pinzón. Each color has a different psychology, but on the web, blue is the most prevalent. When I was a child, my favorite color was red and those attributes were very strong in me as well when I was very young. I recently stumbled across a color called turcyan which looks like a combination of turquoise and cyan. Online: This guide will serve as a good read for both designers and marketers. Blue is a popular color with both genders, however it’s often associated with masculinity and a more popular choice for men. Let's dive into blue color psychology further. (Check out this article to learn more about the color blue in marketing). But blue – the colour of enervating summer skies – can also calm and soothe. This is a complex color that can influence us in many ways, so let’s start exploring the psychological effect of the color blue. Middle Eastern countries see blue as the color of safety and protection, symbolizing heaven, spirituality, and immortality. Colors have qualities that can cause certain emotions in people. On a color wheel, warm colors go from red-violet to yellow, and the rest are cool. Coldness, a lack of emotion and unfriendly are also keywords associated with the color blue. The color wheel shows the relationships between the colors of the spectrum. Blue Color Psychology: Why It’s Popular In Website Design How does blue make you feel? The Psychology of the Color Blue. Using blue in branding, advertising, and product design can help capture all the positive qualities of the color. For example, red or orange pills are generally used as stimulants. I’ve been reading several of these evaluations of color preference in an individual’s psychology and it’s pretty striking how accurate most of it is. It is noteworthy that blue also has different meanings in different cultures. The light blue color creates the emotions such as calm and makes the user feels refreshed. Omg. Sign up to find out more in our Healthy Mind newsletter. Businesses that want to project an image of security often utilize blue in their advertising and marketing efforts. I like going online to gaze at sapphire stones and blue diamonds. Navy Blue, at the time of its first use in 1748 in the British Navy, it was actually referred to as marina blue. Yet as a cool color, blue can sometimes seem icy, distant, or even cold. My favorite color is a dark blue and almost everything besides organized applies to me. Serene and calming, it is the color of clarity and communication. Before you decide on a color palette for your bar or restaurant, consider the psychology of each shade. Blue appears in over half of all logos because it represents intelligence, trustworthiness and maturity. It’s persistent and determined in its pursuits. While exploring the psychology of color can be interesting, it is also important to remember that reactions to color can also be highly personal. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America and by survey is the “favorite” color. Besides the obvious quality of life improvements a little color offers, it also has a measurable influence on our health and energy when it comes to working in an office. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. 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