He wasn't first. It's opposite of everyone else. Simon Sinek: Look at TiVo. Simon Sinek: The goal is not just to hire people who need a job; it's to hire people who believe what you believe. Simon Sinek: Most people don't know about Samuel Pierpont Langley. A few years ago. They have the same access to the same talent, the same agencies, the s… Sometimes, you say you're leading with your heart, or you're leading with your soul. BrainyQuote has been providing inspirational quotes since 2001 to our worldwide community. It even profoundly changed the way in which I operate in it. The goal is to sell to people who believe what you believe. Tivo was a superb technology that did amazing things that no one else’s had achieved. This little idea explains why some organizations and some leaders are able to inspire where others aren't. The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. Well, Dr. King wasn't the only man in America who was a great orator. He is best known for ‘the golden circle’ and to ‘Start With Why’, popularizing its concept. It wasn't about black versus white; 25 percent of the audience was white. He went around and told people what he believed. Our limbic brains are responsible for all of our feelings, like trust and loyalty. Simon Sinek: Very, very few people or organizations know why they do what they do. All I did was reverse the order of the information. He wanted to be rich, and he wanted to be famous. Then, why is it that they seem to have something different? Zero. by Shortcut Edition | 5 Jan 2021. Simon Sinek begins his talk with questions: Do you ever wonder why Apple® is so innovative or why Martin Luther King became the leader of the Civil Rights movement? Simon Sinek: Lo and behold, look what happened. “Why” engages emotion. And yet, they're just a computer company. Sinek suggests that the law of diffusion of innovation tells us that you have to have between 15 and 18% of a population to accept an idea before you hit the tipping point. It's always a result. He held a seat at Harvard and worked at the Smithsonian and was extremely well-connected. Simon Sinek: Our newest brain, our homo sapiens brain, our neocortex, corresponds with the 'what' level. Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? Simon Sinek: Why is it that Martin Luther King led the civil rights movement? What's your belief? This transcript may contain errors. I believe. For example: Why is Apple so innovative? Rather than speaking to each user’s ability to control their lives better, they focused on communicating features and functionality, expecting sale that never came. Transcribe audio and video files in 35+ languages. TED Speaker Simon Sinek explores how leaders can inspire cooperation, trust and change. Thousands of documentary filmmakers and journalists use Sonix to convert com/watch?v=qp0HIF3SfI4 file to srt or vtt to make their media content more accessible to the viewing public. Thank you very much. Year, after year, after year, after year, they're more innovative than all their competition. 4.5 out of 5 stars 9. How do you do that? They were extremely well-funded. Cisco. But we do it every day. In fact, they tried. Click here for 30 free transcription minutes!! Always communicate your “why” to others because emotions influence over reason. They’ve never made funds. 13:31-15:15 – Applies the Law of the Diffusion of Innovation to a failed attempt: TiVo. They said, "We have a product that pauses live TV, skips commercials, rewinds live TV, and memorizes your viewing habits without you even asking." There is no dispute. Samuel Pierpont Langley had what we assume to be the recipe for success. It brings you great gifts with one hand, and it stabs you in the back with the other. His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its … Who does not necessarily look or act the part, yet has followers? We followed, not for him, but for ourselves. "I believe. In fact, some of his ideas were bad, but he had a gift. They were first, they were excellent but today we say we Tivo (as a verb) but few use it as a technology to record shows. It just doesn't drive behavior. That's how we describe them, right? It doesn't 'feel' right? Why do you get out of bed in the morning, and why should anyone care? If Apple were like everyone else, a marketing message from them might sound like this. They're beautifully designed, simple to use, and user-friendly. They're not inspiring anybody. Sonix makes it, How Great Leaders Inspire Action – Simon Sinek – TED transcript powered by Sonix—the best video to text transcription service. Simon Sinek: Let's explore that. Accurately transcribe your audio and video files with Sonix. The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. Emotions win over logic “What” engages logic. Why do we use that verb? I listen to politicians now with their comprehensive 12-point plans. And yet, they're just a computer company. He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day. Not until all the laws that are made by men are consistent with the laws that are made by the higher authority, will we live in a just world. Sinek is keeping the audience on their toes by introducing a new concept and proposing a new idea. I'm not a huge fan of Simon Sinek. Totally different, right? Simon Sinek: It's probably the world's simplest idea. Millions have already seen his video on TED.com about the importance of knowing why we do what we do. Globalization, as defined by rich people like us, is a very nice thing... you are talking about the Internet, you are talking about cell phones, you are talking about computers. We have the best lawyers with the biggest clients. It's obvious, we go from the clearest thing to the fuzziest thing. "Here's our new car. Some of those people created structures to get the word out to even more people, and lo and behold, 250,000 people showed up on the right day, on the right time, to hear him speak. We all have about 10 percent who just get it. No machine can do the work of one extraordinary man. They've never made money. He could have said, "That's an amazing discovery, guys, and I will improve upon your technology," but he didn't. The New York Times followed them around nowhere. Simon Sinek Leadership Lessons: He discovered incredible patterns in how the greatest leaders think, act, and communicate. convert com/watch?v=qp0HIF3SfI4 file to srt, convert your com/watch?v=qp0HIF3SfI4 to text. Eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it. They showed up for themselves. Simon Sinek: Dr. King believed that there are two types of laws in this world – those that are made by a higher authority and those that are made by man. Starting with “why” unlocks the inspiration option. We just happen to make great computers. There is a famous TED talk by Simon Sinek called How Great Leaders Inspire Action. I TiVo-ed stuff on my piece-of-junk Time Warner DVR all the time. "Everything we do, we believe in challenging the status quo. I mean, we used TiVo as a verb. But this didn’t work for TiVo. I believe," he told people. How do you explain when things don't go as we assume? In his TED Talk, Simon Sinek talks about the recipe for commercial success – specifically, if you have money, the right people, and the right market conditions, you should be set up for commercial success. His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its … What you do simply proves what you believe. The Golden Circle is an innovative concept presented by Simon Sinek in his TED Talk "Start with Why". We are not associated with TED. It has no leather seats. Sonix uses the latest AI to produce automated transcripts in minutes. But TiVo is a commercial failure. It's what they believed. One machine can do the work of fifty ordinary men. The Failure of Diffusion of Innovation They sent out no invitations, and there was no website to check the date. They believed that if they could figure out this flying machine, it'll change the course of the world. Not a single person on the Wright Brothers team had a college education; not even Orville or Wilbur. Sonix is the best way to convert your video to text in 2019. The inspired leaders and the inspired organizations, regardless of their size, regardless of their industry, all think, act, and communicate from the inside out. Sometimes, you can give somebody all the facts and your figures, and he said, "I know what all the facts and details say, but it just doesn't feel right." Simon Sinek was born—Simon Oliver Sinek—in Wimbledon, London on October 9, 1973, to the family of Steve and Susan Sinek. The second is that automation applied to an inefficient operation will magnify the inefficiency. Motivational speaker Simon Sinek asks: "Why is it that Apple is the market leader?" It just doesn't feel right." Simon Sinek: How do you explain when things don't go as we assume, or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? We don't need it. Well, why is it important to attract those who believe what you believe? You should have success then. Making transcripts available for listeners and those that are hearing-impaired is just something we like to do. The internet is a great way to get on the net. FULL TRANSCRIPT: How to medical by Sarah Cooper, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 30, 2020, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 27 2020, FULL TRANSCRIPT: WHO Press Briefing COVID-19 – March 23 2020, How to add captions and subtitles to iMovie. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. Simon is also a founder of SinekPartners. It's those who start with 'why' that have the ability to inspire those around them or find others who inspire them. Let me define the terms really quickly. It just so happens that the civil rights movement was the perfect thing to help him bring his cause to life. Every single person, every single organization on the planet knows what they do, 100 percent. The ad industry sees the technology as a threat to their product. Simon Sinek: Further proof that Langley was motivated by the wrong thing, the day the Wright brothers took flight, he quit. That's a result. As it turns out, all the great and inspiring leaders and organizations in the world, whether it's Apple, or Martin Luther King, or the Wright brothers, they all think, act, and communicate in the exact same way, and it's the complete opposite to everyone else. The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life. For example, why is Apple so innovative? My spouse and i TiVo products on my piece of junk Time Warner DVR on a regular basis. Sonix is the best automated transcription software online. They buy why you do it. "Here's our new law firm. FREE Delivery on your first order shipped by Amazon. We say how we're different or how we're better, and we expect some sort of behavior – a purchase, a vote, something like that. Paperback SUMMARY - The Infinite Game by Simon Sinek. Everybody gets so much information all day long that they lose their common sense. Gateway came out with flat screen TVs. People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe. We transcribe audio and video files for storytellers all over the world. He’s a hugely popular motivational speaker, an unshakable optimist who believes in a brighter future and our ability to build it together. Simon Sinek: What it proves to us is that people don't buy what you do, people buy why you do it. | 1 Jan 2018. The New York Times followed him around everywhere, and everyone was rooting for Langley. Simon Sinek THIS BOOK WAS WRITTEN FOR ANYONE WHO WANTS TO INSPIRE OTHERS, AND ANYONE WHO WANTS TO FIND SOMEONE TO INSPIRE THEM. We found out about it a few days later. The reason that person bought the iPhone in the first six hours, and stood in second in line for six hours, was because of what they believed about the world and how they wanted everybody to see them. We believe in thinking differently. Who can you think of who is a somewhat surprising leader in your school or community or the world? When they went IPO, their stock was at about $30 or $40 and then plummeted, and it's never traded above $10. This explains why every single person in this room is perfectly comfortable buying a computer from Apple, but we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. Why does your organization exist? They're eminently qualified to make flat screen TVs. Simon Sinek achieved international fame with the TED Talk “How great leaders inspire action” and his first book “Start With Why.” Now he is expanding his discussion of leadership and delving into the question of what has gone so wrong for businesses and their leaders. If you look at a cross section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the Golden Circle. Meh … That's how most of us communicate. We follow those who lead, not for them, but for ourselves. If you don't know the law, you definitely know the terminology. Because, you see, the early majority will not try something until someone else has tried it first. Sinek made a shocking discovery. Sonix is the best way to convert your video to text in 2019. These are the people who spent $40,000 dollars on flat screen TVs when they first came out, even though the technology was substandard. Why him? Simon Sinek: The difference was Orville and Wilbur were driven by a cause, by a purpose, by a belief. Industry conditions were fantastic. Any sufficiently advanced technology is indistinguishable from magic. Simon Sinek: He didn't go around telling people what needed to change in America. Why you should listen Simon Oliver Sinek (born October 9, 1973) is a British-American author and inspirational speaker. Samuel Pierpont Langley was given $50,000 by the War Department to figure out this flying machine. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential. Simon Sinek, the author of this book, states that there are only two ways to influence behavior: (1) manipulation; or (2) inspiration. That's video on the human network. They buy why you do it. Start With Why is really starting to take shape for me. What is the difference between closed captioning and subtitles? Simon Sinek’s Biography. In Start with Why, a book by Simon Sinek, these and other similar examples are discussed. What if they had said, "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you. Get it Monday, Jan 18. By the way, they didn't do it because the technology was so great; they did it for themselves, because they wanted to be first. "Why is it that Martin Luther King led the civil rights movement?" Wanna buy one?" Money was no problem. We always perform for our clients. Visit http://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Technology... is a queer thing. Paperback £7.33 £ 7. This article is a summary of Simon Sinek's T. This article is a summary of Simon Sinek's TED Talk, which asks how great leaders inspire action.His talk is the most-viewed of all time - … — Simon Sinek “ TiVo and other digital recording devices have confounded advertisers. You're scaring us." It's always the same three things. But TiVo’s a commercial failure. The middle two sections make up our limbic brains. To listen and watch the transcript playback in real-time, just click the player below. It lets people be productive. Simon Sinek Quotes TiVo and other digital recording devices have confounded advertisers. Simon Sinek: As I said before, Apple's just a computer company. Something called the law of diffusion of innovation. It's a commercial example. If you are interested in automated transcription, click here for 30 free minutes. In the summer of 1963, 250,000 people showed up on the Mall in Washington to hear Dr. King speak. There is no dispute. It's also responsible for all human behavior, all decision making, and it has no capacity for language. They love to tell you, "Oh, it's about 10 percent," proudly. The others just worked for the paycheck. "We make great computers. It pauses live TV, skips commercials, memorizes your viewing habits," et cetera, et cetera? The neocortex is responsible for all of our rational and analytical thought and language. As we dove into Part 3 of the book, we finished chapters 6 and 7. Buy our car," but it's uninspiring. I've mentioned this previously.His Golden Circle is not the Eighth Wonder of the (business) World, it's over-hyped, over-dramatised and over-valued. Simon Sinek: Look at TiVo. He mentions that when they went IPO, their stock was valued somewhere between 30 and 40 dollars. He was in pursuit of the result. And you can quickly navigate to sections by clicking the list icon in the top right. Again, the goal is not just to sell to people who need what you have. The cynical majority said, "We don't believe you. They were extremely well-funded. People don't buy what you do. Simon Sinek: Dell came out with MP3 players and PDAs, and they make great quality products, and they can make perfectly well-designed products, and nobody bought one. If you talk about what you believe, you will attract those who believe what you believe. Simon Sinek: We say what we do. I use Apple, because they're easy to understand and everybody gets it. Why? They have the same access to the same talent, the same agencies, the same consultants, the same media. They're just like everyone else. I mean, we used TiVo as a verb. In fact, I don't even think it's traded above $6, except for a couple of little spikes. Advertisement: Sharing. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019). They're just like everyone else. Simon may be best known for popularizing the concept of … People always give you the same permutation of the same three things – undercapitalized, the wrong people, bad market conditions. Sonix uses cutting-edge artificial intelligence to convert your com/watch?v=qp0HIF3SfI4 files to text. “Why” is your purpose. I always say that if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they work for you with blood, and sweat, and tears. The only reason these people buy touch-tone phones is because you can't buy rotary phones anymore. This discovery was the uncovering of a pattern in which all the great leaders would think, act and communicate. You're ready to buy a computer from me. Then the system tips. Samuel Pierpont Langley was different. A few hundred miles away in Dayton, Ohio, Orville, and Wilbur Wright … They had none of what we consider to be the recipe for success. He's the author of the classic "Start With Why"; his latest book is "Leaders Eat Last." As a successful example, he uses Martin Luther King, Jr.’s “I Have a Dream” speech. He knew all the big minds of the day. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. Nowhere else is there a better example of this than with the Wright brothers. All I did was codify it. They had no money. Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. Because the part of the brain that controls decision making doesn't control language. He was in pursuit of the riches. By the way, he gave the 'I Have a Dream' speech, not the 'I Have a Plan' speech. People don't buy what you do, they buy why you do it. What new technology does is create new opportunities to do a job that customers want done. Nobody bought one. People who believed what he believed took his cause, and they made it their own, and they told people. The ad industry sees the technology as a threat to their product. Simon Sinek: There are leaders and there are those who lead. What? He hired the best minds money could find and the market conditions were fantastic. If you are looking for a great way to convert your com/watch?v=qp0HIF3SfI4 to text, try Sonix today. / ROI Factor Blog / Simon Sinek: “People Don’t Buy What You Do, ... As examples, he uses TiVo as a dramatic failure. First a few observations about my experience […] About three-and-a-half years ago, I made a discovery, and this discovery profoundly changed my view on how I thought the world worked. The ad industry sees the technology as a threat to their product. First, the famous failure. As we said before, a second ago, the recipe for success is money, and the right people, and the right market conditions, right? There's nothing that distinguishes them structurally from any of their competitors. By 'why,' I mean, what's your purpose? This doesn't affect two-thirds of the people of the world. Although the business schools taught that businesses needed good timing, proper funding, and the right team to succeed, plenty of businesses that were blessed with those ingredients actually failed. Transcribing and editing audio and video is painful. Quickly and accurately convert video to text with Sonix. Technology is just a tool. He didn't get rich. Simon Sinek: People don't buy what you do; they buy why you do it. In fact, people will do the things that prove what they believe. Why would you buy an MP3 player from a computer company? When we communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. The Wright brothers beat them to it. The next 34 percent are your early majority, your late majority, and your laggards. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its … In 2011, Sinek released his book "START WITH WHY". The HOW and WHY come from the inner part … Market conditions were fantastic. Simon Sinek: People don't buy what you do. Do business with us." If you have an interest in consulting, management and persuading people into action, you need to watch it here. Once more, Sinek is giving us an example of how one of his concepts plays out in reality. The WHAT corresponds to our rational and analytical thinking, the outer neocortex of the brain. Simon Sinek: Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. Simon Sinek: Here's how Apple actually communicates. Market conditions were fantastic. Getting information off the Internet is like taking a drink from a fire hydrant. Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" Simon Sinek: Now, let me give you a successful example of the law of diffusion of innovation. Simon shares his simple concept of the Golden Circle, with WHY in the middle, then HOW and finally WHAT on the edge. Simon Sinek is a British/American author, motivational speaker, trained ethnographer, and marketing consultant. What's your cause? What is the best free subtitle font for multiple languages. The goal is to do business with people who believe what you believe. Simon Sinek: These are the people who stood on line for six hours to buy an iPhone when they first came out, when you could have just walked into the store the next week and bought one off the shelf. Simon Sinek: This is where gut decisions come from. Simon Sinek: If you don't know why you do what you do, and people respond to why you do what you do, then how will anybody … How will you ever get people to vote for you, or buy something from you, or, more importantly, be loyal, and want to be a part of what it is that you do? How Great Leaders Inspire Action – Simon Sinek – TED was automatically transcribed by Sonix with the latest audio-to-text algorithms. People who are really serious about software should make their own hardware. Book by the same title here (affiliate link) Start with the Why. Year after year, after year, they're more innovative than all their competition. Presented by Simon Sinek. From the time TiVo came out, about eight or nine years ago, to this current day, they are the single highest-quality product on the market, hands down. I TiVo-ed stuff on my piece-of-junk Time Warner DVR all the time. 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